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Gravity Pass

Scrubbing a customer's data

Anonymise a customer who has asked to be erased, and understand exactly what is removed and what stays.

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Compliance > Scrub Data anonymises a customer, so nothing that identifies them remains in your system.

Scrub a customer

Search by email address

Enter the customer’s email and choose Search.

Read the preview

The page lists what will be anonymised and counts each kind of record. Nothing has changed yet.

Read any warnings

A red box appears if there are upcoming bookings, still-valid season passes, or paid orders not yet posted. See below.

Choose Anonymise customer

You’re asked to type the customer’s email address to confirm. If it doesn’t match, nothing is changed.

What is anonymised

  • Their name, email address, phone number, saved children and waiver signature.
  • The rider names on bookings they made, and their own name on bookings others made.
  • Season passes and shop orders no longer show who they belong to, and delivery addresses are erased.
  • Voucher uses no longer show who used them.
  • Their address is erased from any connected marketing tool.

What stays

Bookings, passes and orders remain, without anything that identifies the person, so your accounts still add up. Payment records held by Stripe aren’t changed from here: they’re kept for as long as the law requires.

If the same person books again later, they start as a new customer.

Check before you continue

Where you can, wait until upcoming bookings have passed, or cancel or refund them first.

Afterwards

The confirmation lists how many bookings, rider entries, orders, passes and voucher uses were anonymised, and which marketing tools had the customer erased. An anonymised customer’s page can’t be edited.

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